quadrant.


Q:  There seems to be a new interest in McLuhan. 
What is it, do you think, that people are finding in 
his work?

A:  I think he should be constantly consulted as 
someone who provides the uncanny and unusual 
task of asking us, are we becoming dogmatic, are 
we becoming doctrinaire, is our theory becoming 
rigid? Whether or not he should be the litmus test, 
the standard in our field, I think obviously that in 
that regard, he is one of several who are